- HOW CAN I GET MORE LISTENERS ON SOUNDCLOUD
- HOW TO GET MORE FOLLOWERS ON SPOTIFY
- CONTENT PLANNING FOR SOCIAL MEDIA
- WHAT TO DO TO SURVIVE IN THE MUSIC INDUSTRY
- CREATE A MORNING ROUTINE TO START A CREATIVE WORKING DAY
- TIPS TO FINISH YOUR SONGS
- RELEASING A SLOW BURN ALBUM - ONE SONG PER MONTH
- QUESTIONS TO ASK BEFORE RUNNING YOUR OWN MUSIC PR CAMPAIGN
- IMPORTANT ALBUM RELEASE CHECKLIST
- FACEBOOK FOR EVENT MARKETING
- HOW TO CONQUER YOUR SELF-PROMOTION PHOBIA
- FOLLOW TO DOWNLOAD GATES FOR SOUNDCLOUD
- STREAMING IS DEVASTATING DOWNLOADS
- SELL YOUR MUSIC - END OF YEAR MUSIC DISTRIBUTION
- IS SOCIAL MEDIA BAD FOR MUSICIANS’ PSYCHOLOGICAL HEALTH?
- AMAZING WAYS PRODUCTIVE PEOPLE MASTER THEIR TIME
How can I get more listeners on SoundCloud?
How to generate more Soundcloud listeners combined with Youtube channels.
1. Search for Promotional Channels on Youtube
Open Youtube.com, type in a specific genre in the search bar and filter the results by Upload date. Now you'll see active Channels wich upload your kind of music.
2. Collect Music Channel Contacts
Usually, go to the contact page search for e-mail addresses or a contact form. Then create a list out of your discovered contacts.
3. Send out Emails to your contacts
Write to your collected e-mail addresses and speak to them by their first name. Explain what you are doing, send a link to your last track on Soundcloud and ask them if they are interested in uploading your Music.
How to get more Followers on Spotify
Tips & Tricks to getting 250 Followers and an artist verification on Spotify.
- Ask your Fans on social media channels (Facebook, Twitter, Youtube) to follow your Spotify Profile.
- Embed Widgets like Spotify Play Button, Spotify Follow Button or Spotify Player on you Blog or Band Website.
- Tell your Fans why it's important to follow you and send out an email newsletter
- Set links to your Spotify Profile within your Instagram & Twitter bio, Youtube Video description or the Facebook about section.
- Use advertising like Google Adsense or Facebook Adverts.
- Creating Spotify Playlists and import your own music.
Content Planning for Social Media
What are your goals to be succesfull with social media as an musician?
- Building an Audience for platforms like tumblr, soundcloud or youtube to hear your newest Songs
- Promoting events or your club tour by using e-mail lists with Mailchimp or pay for Facebook Ads
- Selling more Music (digital or vinyl) and merchandise with websites like Bandcamp
- Get more money from your fans by using Patreon
Choose one or two goals and start content planning with the big picture in mind.
Use your time efficiently by maximizing promotional pictures and Videos. Also reuse your old content and repost it for your fans by using social media planning tools like Hootsuite or Buffer
What to do to survive in the music industry
- Stay Positive and remind yourself how lucky you are to be making music and to be earning some money. There are hundreds of people who wish they could be doing what you’re doing
- Allways listen to other talented musicians or get inspirations by other music genres
- Be focused, practice constantly and work every day
- Try new things without making something completely different. Try new Vst-Instruments or implement other genres
- Think big, there is always room for great new talents.
- Don't kill your drive and compare yourself to othermusicians. Just continue to make the most amazing music and work hard.
Create a morning routine to start a creative working day
Benjamin P. Hardy wrote an interesting article on how to improve your morning routine before starting in your working day.
"If you don’t purposefully carve time out every day to progress and improve — without question, your time will get lost in the vacuum of our increasingly crowded lives. Before you know it, you’ll be old and withered — wondering where all that time went"
Here are 8 things you could do in the morning before being creative, doing music or audio mix and mastering jobs. Because you are the designer of your destiny.
- Wake up after 7+ hours of sleep
- Get in the zone by meditation
- Get your body moving by physical activity
- Put healthie food in your body
- Get ready by a shower
- Get inspired by reading or listening to instructive content
- Get perspective and think about your short term and long term goals
- Do something to move you forward, and start allways with the hard stuff
Tips To Finish your Songs
- Establish your Sounds & Samples
- Name your files, that makes sense
- Make a samples folder for each project
- Turn off your Cellphone and close your Internet browser
- First Creativity, critique later
- Set goals for each session in the Studio
- Use two screens to work faster
- Read Manuals for VSTs and watch tutorials on Youtube
- Create limitations for your projects ( synths, plugins, samples)
- Check your mix, compare with other Tracks
- Note keyboard shortcuts
- Write Ideas down
- Take Photos or Screenshots
- Begin automations with a MIDI controller
- Use returns and sends for effects
- Use color in your DAW, keep your sessions organized
- Save your work
- Share your drafts
- Take a break, delete and arrange
- Back up your tracks via online cloud
Releasing A Slow Burn Album - One Song per Month
“I felt like if I got that album over of a year, I’d probably feel far more attached to it.” What does he mean by “more attached”? Well, he sees it at every show. Whereas with albums that are released all at once, fans tend to skip over tracks they don’t immediately love, their method gives each song a month to grow on listeners, so there’s rarely a favorite.
“When we now play shows you can see people’s connection with each track. There’s no standout,” he said. “People know everything about the songs because they’ve sat with them over a year and they’ve grown to make the songs their own. I feel like our fans kind of have a real ownership of our music, which is amazing. Sometimes I feel like our fans have more ownership than Josie and I do.”
Questions to Ask Before Running Your Own Music PR Campaign
If you’ve ever tried to run your own music PR campaign, you know how grueling and downright discouraging it can be. But there are a few questions you can ask yourself to determine if you really want to invest your time into what can be a challenging, but rewarding, experience
- Do you have the mental toughness?
- Do your expectations match reality?
- Are you selling the right image?
- Will you follow through?
- Have you made a plan for success?
Important Album release checklist
For independent Artists, releasing your own music requires a massive amount of work, and it can be easy to forget something. One thing which can help an artist avoid screwing up is to compile a checklist which they can refer to along the way.
- Register Copyrights
- Affiliate with a PRO
- Set Up Distribution
- License any cover songs
- Set up a Private Soundcloud playlist of the album
- Add the album to Soundexchange
- Send the album to Pandora
Facebook for event marketing
1. Treat your event page like its own tiny website
A Facebook event page should be treated the same way—as an easily navigable hub for pertinent details...
2. Build an event-specific team.
If you’re touring, you’re likely not the only band on the bill. (If you are, check out this article on how to avoid playing empty rooms.) Involving the other bands and promoters will exponentially expand your reach.
3. Make it personal.
A surprisingly little known feature of Facebook is the ability to search your friends based on location. Using the search bar, simply type, “My friends who live near Indianapolis, IN.”
4. Be persistent and consistent.
People check their phones incessantly. Do not shy away from being persistent.You might have posted the link ten times, but any one of your friends likely only saw it once—especially with Facebook’s infuriating algorithms that de-prioritize Page posts, designed to bully Page managers into buying ads.
How to Conquer Your Self-Promotion Phobia
For artists who truly value their craft, the words “self-promotion” can be gag-inducing. Spending time on marketing seems like the antithesis of spending time chiseling your art and exercising your music muscles. But if you’re making your music your business, self-promotion is an essential part of increasing the value of your career to the people whose hands it's inevitably in: your fans.
When you start promoting yourself online, you may feel like you’re bombarding people with posts about your band or that your content looks like clickbait. Maybe you feel that you don’t know what to say to pique people’s interest. You might just hate the way it feels to encourage others to pay attention to your work. But if you’re not promoting yourself, then you’re missing the chance to connect with thousands of new fans.
Follow to download gates for Soundcloud
You could double your followers from releasing a Song than you usually do? “Follow to Download gates” for Soundcloud can make this happen. They are software tools, usually accessible via a website, that allow you to give away something in exchange for a social interaction..
Gating platforms like Artist Union, Hive, Click.dj and Toneden are stand-alone websites that allow you to synch to your socials and pull in information of your release. Most of them allow you to connect to your SoundCloud account and will extract track data (and even audio files) from there.
Most gates will allow you to add multiple gating steps, such as SoundCloud follow, SoundCloud repost, Spotify Follow and YouTube follow.
STREAMING IS devastating DOWNLOADS
Streaming has now firmly established itself as Sony Music’s biggest money-making format – walking all over downloads, which are shrinking at a pace.
In fact, streaming is now generating more than double the money for Sony that the major is receiving from iTunes and others.
In the three months to end of September (Sony’s Q2), streaming made up 41.5% of Sony’s retail recorded music revenues (excluding licensing income), with download pegged back on just 18%. Physical sales stayed strong, claiming the remaining 40.5%.
Sell your music - End of year music distribution
This is a great lesson to remember when we’re at war with ourselves; when we know what we should be doing but can’t seem to help putting it off.
Maybe we put if off for an hour. Maybe for a day. It could even be weeks. But we’re not getting it done.
Procrastination can be a massive productivity killer. Yet there are people who have mastered their inner procrastinator and seem to be able to put it to rest as needed. How do they do it?
How do incredibly productive people shut off the voice that says, it’s okay, you can always do this later?
1. They realize the value of delayed gratification.
2. They’re more realistic about time commitments.
3. They tune out their inner perfectionist.
4. They are excellent at prioritizing.
5. They don’t get ahead of themselves.
20% of all music sales (and 30% of sales on CDBaby.com) happen in the last 6 weeks of the year.
Vinyl and CDs releases will be wrapped under the Christmas tree. Download cards will be stuffed in stockings. Tons of Apple and Amazon gift cards will be purchased and redeemed. Lots of brand new iPhones and iPads will access streaming services like Deezer, Spotify and Apple Music for the first time.
IS SOCIAL MEDIA BAD FOR MUSICIANS’ PSYCHOLOGICAL HEALTH?
“One of the big changes that has happened is that artists have to be incredibly engaged in social media – and this has been a massive [shift] for artists over the last 10 years,” he said, speaking on a The Future of the Music Industry panel at the BIME conference in Bilbao.
“They have to be on several social media platforms and I am just wondering if the next stage is if they are going to have to visually record part of the recording process. Not only will you be able to stream the new release, but you can also see it in VR.”